Relaciones con los Clientes y la Web Multidispositivo
By Matt Griffin · July 23, 2013
When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming.
So how do you think your clients feel? It’s time to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal” – and build new systems based on honesty, inclusion, and genuine communication, says Matt Griffin.
In this way, our clients will become true partners, rather than confused, anxious bystanders, as we learn to better navigate this strange, evolving digital universe together.